Is The Digital Divide a Myth?

National Survey Finds That the Hip-Hop Generation Embraces Internet Technology and New Media

Philadelphia, PA (BlackNews.com) – Despite previous assertions, the overwhelming majority of low-income urban teens are accessing the Internet, buying the latest cell phones and engaging in online social networking. A national survey of more than 1,500 African American and Hispanic teens and young adults, revealed that this group is highly-connected, tech savvy and brand loyal. MEE (Motivational Educational Entertainment) Productions Inc. uncovered these findings during its latest in a series of national surveys focused on the lifestyle trends, behaviors and attitudes of urban youth.

Black Women Say Advertisers Don’t Know How To Talk To Them

BLACK WOMEN SAY ADVERTISERS DON’T KNOW HOW TO TALK TO THEM, ACCORDING TO LATTIMER COMMUNICATIONS STUDY

Six Psychographic Profiles of Black Women Emerged

Atlanta, GA (BlackNews.com) – 86% of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, “A Profile of Today’s Black Woman” released today. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.

“A Profile of Today’s Black Woman” also revealed that most industries can do a better job in marketing to African-American women especially categories like Automotive, Banking/Financial, Travel, Healthcare/Pharmaceutical, and Fast Food. Read more

How to Reach People Not Using Social Media

If you haven’t noticed, there is a big push for using social media in the world of business and marketing. Well, what if the people you are trying to reach still don’t know anything about blogging or give you funny looks when you start to talk about “twittering?” You might have to think a little more about your audience’ social media destinations.

Marshall Kirkpatrick of ReadWriteWeb posted an article that may help you “walk in other people’s shoes” as you learn how to better utilize social media. Here are few interesting points:

Did You Know Half of U.S. Adults Use Social Media?

Are you text messaging? Have you started a blog? How many social networks have you joined this year? These are some questions to consider as you work out nontraditional marketing plans.

Sarah Perez of ReadWriteWeb reported the latest findings from Universal McCann’s "Media in Mind" study, which is an ongoing research effort that analyzes how consumers relate to media and products in their daily life. This particular study includes text messaging, blogging and social networking as the three main technologies used by 50% of U.S. adults for communication purposes.

Some other key findings:

1 out of 10 U.S. adults now publish blogs (up from 5% last year)
1 out of 5 18-34-year olds publish blogs (up from 10% last year)
22% of U.S. adults use IM (up from 9% last year)
21% of 18-34-year olds use IM (up from 14% last year)

Read more about the study findings at ReadWriteWeb or Marketing Vox.

Check Out Barack20.com

Barack20 Logo Today, Black Web 2.0 highlighted a webinar hosted by Social CRM Expert Brent Leary and Online Business Development Expert David Bullock. Leary and Bullock discussed how small business owners can incorporate Barack Obama’s online campaign techniques. Not trying to endorse Obama, the two simply wanted to dig deep into the campaign’s successful online techniques.

I listened to both webinars and found them to be very thorough and engaging. I encourage you to check it out. If anything you can learn quite a bit about the power of using social media effectively as you market your book, product or event.

Click here to listen to the archived webinars.

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