ONLINE MARKETING | Other Types of Social Media

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Document Sharing Social Media

Popular platforms: docstoc.com, scribd.com, slideshare.net

People like FREE stuff. Anytime you can provide a free resource that’s a promotion opportunity. Use these sites to upload excerpts, discussion questions for book clubs or articles. You can share the document via twitter, facebook, or grab the embed code to add anywhere.

Audio-Based Social Media

Popular platforms: blogtalkRadio.com, utterli.com, snapvine.com

You don’t necessarily have to start your own podcast or radio show, but if your platform calls for it, go for it! There are sources out there for you to get started. All you need is an account, and an assigned phone number. Like the videos, these sites provide embed codes so your audio files can be included on your site. You definitely want to consider being a guest on someone’s show as a part of your promotional tour.

Now do you really have to try all of these social media platforms?

No, but you should explore different types to find out what works for you.

You should choose at least 3 social networks for regular participation (be sure Facebook is one of them).

Stay active in your favorite community whether it’s around your personal blog or on a social networking site. The key to social media or Web 2.0, it should compliment your Web site, where your main online presence is located.

Promotion should be more than posting announcements or PR releases. This is the time to get out there to meet your readers and let them meet you. Social media allows you to connect to people you might never meet in person. When a person has an experience with you, hopefully a good one AND then enjoy reading your books, you’ve created an INFLUENCER.

Someone who will tell others about your book.

Now that’s marketing you can use!

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Comments

2 Responses to “ONLINE MARKETING | Other Types of Social Media”

Kathleen Gage on December 4th, 2009 3:08 pm

Like all marketing, social marketing is your calling card. Be certain that the information you are offering is stellar.

I agree with limiting the networks you are part of. Be certain to remain active in these networks and to offer usable information.

Cheers – Kathleen
Ty on December 4th, 2009 5:32 pm

I appreciate you stopping by, Kathleen. Have a Blessed weekend!

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