ONLINE MARKETING | Let’s Explore … Video-Based Social Media

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Popular platforms: youtube.com, vimeo.com, 12seconds.tv

You might think of Youtube.com as a place where people post silly videos. If you have the time and the skill (or you can budget for this) create a book trailer.

The cool thing about most video sites, you can take the embed code for your video and add it to your Web site. So you don’t necessarily have to draw traffic to Youtube, but you can still bring readers or future readers to your Web site.

Post your video on as many places as possible that would attract readers. This is a part of viral marketing. Sounds gross, but here is a definition.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

If you want to experiment with making a movie trailer, here are Web sites

Some book trailers Web sites you might want to explore for ideas:

http://www.bhpublishinggroup.com/fiction/index.asp
http://www.bookvideos.tv/
http://www.youtube.com/watch?v=y_rX2Io4RjQ (unique video, very creative)

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2 Responses to “ONLINE MARKETING | Let’s Explore … Video-Based Social Media”

Kathleen Gage on November 27th, 2009 1:48 pm

I have found the use of online videos to be a valuable part of my marketing plan. I use them to promote events, new products and to invite people to my fan page and blog.

People want to trust who they do business with. Videos show the ‘real’ person.

Whatever you put out in video or any other online marketing, make it stellar. It is your calling card.

Cheers – Kathleen
Ty on November 27th, 2009 7:30 pm

Hey Kathleen,
Thank you so much for stopping by and leaving such great tips. I will be checking out your blog.

I’m planning to work more with video myself in 2010.

Blessings,

Ty