ONLINE MARKETING | Other Types of Social Media

Document Sharing Social Media

Popular platforms: docstoc.com, scribd.com, slideshare.net

People like FREE stuff. Anytime you can provide a free resource that’s a promotion opportunity. Use these sites to upload excerpts, discussion questions for book clubs or articles. You can share the document via twitter, facebook, or grab the embed code to add anywhere.

Audio-Based Social Media

Popular platforms: blogtalkRadio.com, utterli.com, snapvine.com

You don’t necessarily have to start your own podcast or radio show, but if your platform calls for it, go for it! There are sources out there for you to get started. All you need is an account, and an assigned phone number. Like the videos, these sites provide embed codes so your audio files can be included on your site. You definitely want to consider being a guest on someone’s show as a part of your promotional tour.

Now do you really have to try all of these social media platforms?

ONLINE MARKETING | Let’s Explore … Video-Based Social Media

Popular platforms: youtube.com, vimeo.com, 12seconds.tv

You might think of Youtube.com as a place where people post silly videos. If you have the time and the skill (or you can budget for this) create a book trailer.

The cool thing about most video sites, you can take the embed code for your video and add it to your Web site. So you don’t necessarily have to draw traffic to Youtube, but you can still bring readers or future readers to your Web site.

Post your video on as many places as possible that would attract readers. This is a part of viral marketing. Sounds gross, but here is a definition.

ONLINE MARKETING | Let’s Explore … Social Networking

Popular platforms: myspace.com, facebook.com, ning.com

Watch this video by The CommonCraft Show. What is Social Networking?
http://www.tywebbin.com/next/2007/06/what-is-social-networking/

There are so many social networks these days. You really have to check them out for yourself to see what you really like and are comfortable joining. The KEY is to find one you enjoy, participate and network. I recommend choosing at least 3 social networks to participate on a regular basis. In this guide we will explore the top two, Facebook and MySpace, and a few other bookworm hubs.

ONLINE MARKETING | Let’s Explore … Micro-blogging

Popular platforms: twitter.com, plurk.com

By you may have heard about the phenomenon Twitter. Don’t knock it until you try it. I think I had a twitter account for months before I decided to really check it out. Most people that I know, once you get started, it’s a whole lot of fun – and easy!

Twitter is like blogging, but it’s different. Microblogging is a concise way of posting information in a few characters. So, if you’re not interested in creating a full-blown blog, but you want to jump into using social media, you might like Twitter.

What is Cloud Computing?

Have you ever wondered where your email or photos lived online? Have you ever heard the word “cloud” being used to describe Yahoo, Gmail or Flickr? This is a great illustration by CNN.

Posted via web from tywebbin’s posterous

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