ONLINE MARKETING | Branding & Platform

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Branding – Your name is the brand

Whenever I sit down to create a mock-up for a site I always start with colors. I like to get a feel for a person so his or her personality shines through their brand. Whatever colors, logos, fonts, etc that you use for your Web site, keep the same concept as you work on print materials and online promos like eblasts.

Remember if you are a debut author or if there is a certain amount of time that has passed between your books, you have to teach people your name. Publishers spend a lot of time on creating the perfect book cover. Use those same techniques for marketing your brand.

Platform (Nonfiction)

Many writers are speakers. Platform may be more important for nonfiction writers, but it’s probably helpful for fiction writers as well. Do you talk about domestic violence, cancer, parenting, divorce, etc in your fiction or nonfiction book? There is a possibility you can speak as an expert on this topic at a conference, on a radio show or on television. You can at least write articles for print or online publications.

Web sites to check out: flourishleadership.com, marriagesuccess.org, toniaspeaks.com

Feel free to request a FREE quote for a Web site or a customized blog at Tywebbin Creations.