ONLINE MARKETING | Start with a Web site

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The first thing you need for online marketing, which I hope you should know by now, is a Web site. On his blog, literary agent Terry Whalin mentioned, “Several years ago, it was OK for an author not to have a website. In fact, there was a great deal of skepticism about anything online and whether it was true or not … in today’s publishing climate, the Internet is often the first place that people turn for information about anything and anyone.” Read the full article Why Author’s Need a Web Presence

It doesn’t matter how you obtain a Web site. You can design it yourself (if you have the creative and graphic skills) or choose to hire someone. If you choose to do it yourself, keep it professional. In the next section, I will share some no, no’s when it comes to building a Web site. If you hire someone, compare prices. I purposely keep my prices at Tywebbin Creations for people on a budget.

DO plan to include two line items in your budget. For a Web site, you need a domain name and webhosting.

If you do not currently have a domain name, go to GoDaddy.com (or another inexpensive company – hostmonster.com, dreamhost.com). When you find the name that you desire, purchase the name immediately to make sure you have it in your possession.

The second thing that most people don’t seem to be aware of is Webhosting. This is just as important as the domain name. Webhosting is basically renting space online for your Web site files to sit for the whole world to see. You can purchase both the domain name and webhosting at the same time on godaddy.com. There are web design companies that will take care of all of this for you, but it’s always a good idea to understand what you are purchasing and why. I always prefer clients to purchase these items on their own. You can also be sure that you are the “owner” of your domain name too, which is very important.

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This post has been extracted and modified from Online Marketing Tips for Authors by Tyora Moody.