ONLINE MARKETING | Traditional Marketing Methods

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Over the next few weeks, I will be posting an online marketing workshop. Feel free to subscribe to this series via email.

Now let me be clear, while I work from the online part of an author’s brand, I must emphasize traditional marketing methods should still be a part of your budget. Many of the Web 2.0 platforms introduced on this blog are FREE, but DO NOT solely depend on these platforms to market your book.

My main goal with this online marketing workshop is to educate you on where the Internet is going since more and more people are online thanks to high-speed access. Personally, I rarely watch TV or even read magazines, so most of the information I receive about book releases and upcoming author events are from online marketing.

Now know one can be on the computer 24 hours a day. When you meet potential readers in person (salon, your child’s school, church, grocery store, etc), you definitely need to consider having business cards, bookmarks, postcards, and other print materials are definite line items in your budget. Research your local print shop or online places like VistaPrint.com for pricing. You probably don’t need to order more than 250 at a time which is usually the minimum amount. Make adjustments as you go along.

PLEASE don’t create print materials from your personal printer. Invest money in materials that showcase your book cover and your photo professionally.

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This post has been extracted and modified from Online Marketing Tips for Authors by Tyora Moody.