Did You Know Half of U.S. Adults Use Social Media?

Posted on August 7, 2008

Are you text messaging? Have you started a blog? How many social networks have you joined this year? These are some questions to consider as you work out nontraditional marketing plans.

Sarah Perez of ReadWriteWeb reported the latest findings from Universal McCann’s "Media in Mind" study, which is an ongoing research effort that analyzes how consumers relate to media and products in their daily life. This particular study includes text messaging, blogging and social networking as the three main technologies used by 50% of U.S. adults for communication purposes.

Some other key findings:

  • 1 out of 10 U.S. adults now publish blogs (up from 5% last year)
  • 1 out of 5 18-34-year olds publish blogs (up from 10% last year)
  • 22% of U.S. adults use IM (up from 9% last year)
  • 21% of 18-34-year olds use IM (up from 14% last year)

Read more about the study findings at ReadWriteWeb or Marketing Vox.

» Filed Under Web 2.0 - Basics

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